Tuesday 10 November 2009

Duplicate Content - How To Avoid Ranking Issues?

One of the major problems webmasters face while they try to rank well in Google search results is that of duplicate content and multiple site issues.

One of the most feared consequences of duplicate content is that Google penalizes the website and removes it from its search results' database. This can lead to tremendous loss of visitor traffic and completely ruin the search engine optimization efforts of the website.

However, Greg Grothaus of the Search Quality Team at Google clarifies that Google doesn't really penalize websites for having duplicate content. Even though duplicate content has a negative effect on your website rankings, Google itself doesn't penalize you for it.

Website owners often think that their content is getting omitted from Googlees search results because Google has actually filtered their website and taken it off from their databases. However, it may just be the case that Google has left the result only for a particular query. Greg points out that duplicate content is simply a factor on a 'by-query' basis.

What happens is Google considers the query entered by the user and seeks to provide diversity in the search results. Thus, they omit the web pages that contain similar content from the search results that is shown to the user. This doesn't mean that the omitted web pages have been scrapped off the database altogether. All you need to do is adjust you query to specifically reflect something contained in the missing pages and you will find those web pages displayed in the search results.

Google understands that so called duplicate content is not usually created for deceptive purposes. Rather, they are just unintentionally created replicas of a particular page. Web pages that actually contain duplicate content for unscrupulous ranking advantages are labeled as 'spam'. In fact, spam websites are not penalized for being spam and not because they contain duplicate content.

Here are some ways your website may be containing duplicate content. There may be multiple versions of a particular page. For example, if you have a website www.website.com, here are some forms of the URLs.

www.website,com/
www.website.com/?
www.website.com/index.html
www.website.com/Home.aspx
website.com/
website.com/?
website.com/index.html
website.com/Home.aspx

All these URLs are different but lead to the same web page and deliver the same content. And Google views all these URLs as the same and select the right one. But it may or may not be the right option. Webmasters are the best people who know what is the best version of the particular page and that is why it is advisable to use only that one instead of having multiple versions. Variety only serves to confuse the Google crawlers.

Here, even though Google may not penalize you for using more than one version of the same URL, be prepared for certain issues that may have a negative impact on your website rankings in Google search results. Here are some potential problems:

Diluted Link Popularity


Instead of having all the backlinks arrive at one particular URL, they will now be pointing to multiple versions of the same URL. This will make it more difficult to collect link juice for any one URL. What was supposed to be accumulated at one point gets distributed among several points. As many versions of your URL, so diluted will be the link popularity.

Shallow Crawling

When you have multiple versions of the same page, Google crawlers will have to spend more time crawling the same content. As a result, they would have less time to move deeper into your website thus there are chances that your content would not be indexed completely.

Decreased Usability


The usability of the website also goes down because there will be multiple locations for the same web page. This serves to confuse the website visitors and hamper their user experience.

In order to prevent such issues, it is advisable that you use a canonical version of the URL. Select the simplest and most relevant form of the URL and link consistently within the website. You can also use the rel=”canonical” link element.

Kabir Bedi is a senior web consultant at LeXolution IT Services, a professional web development company that has a team of skilled Web developers India. The company offers a plethora of web services including web design and development services.


SEO Tips for Twitter

Twitter, the popular microblogging website has received immense attention and traffic over the time. And a significant percentage of websites referring traffic to Twitter come from the search engines. This goes on to prove the intricate relationship between Twitter and the search engines.

Ranking Factors on Twitter

The increased popularity of Twitter is not without reason. Twitter provides an opportunity for businesses to engage with their target audiences and attract more visitors to their websites. This works just like the regular search engine optimization processes. This is why it is important to understand the various parameters and use them to their advantage.

Title & URL
The Title and the URL are two prime ranking factors that determine the placement of your link within the search engine results' page. Generally search engine results display the full name of the company/business/website along with its Twitter username. This is where the optimization opportunity begins.

Twitter Name & Username
Make sure the full name relates to your business and brand name. It is advisable to use the same name for the Twitter full name as well as the username. This will ensure the much needed consistency and brand alignment. Remember, keep your username short because it would be the fixed URL through which users would access your Twitter page.

About Me Paragraph
The small 'About Me' paragraph that describes you and your Twitter account is yet another important factor that governs the click-through rate. This section is visible in the bio of your profile page. The information in the bio is used as the Meta Description for your profile page. Moreover, this is among the first part of the page that users will be able to see before they arrive on your profile page from the search engines. So, make sure you provide a crisp introduction about your company and business telling people who you are and what your Twitter account is all about. Remember, you can either use the Twitter account for personal and professional updates or dedicate it exclusively for business updates. Whatever be the case, make it clear in the intro so that users know what to expect of the account.

Optimizing your Tweets

Your Twitter account is all about the Tweets that it contains i.e. content or links that you post. Now, you need to write a Tweet very effectively in order for it to have the desired search engine values. First and foremost, all the content that you post should be relevant and useful, and should appeal to your target audiences otherwise no one would care to read. Remember, Twitter does not pass any PageRank.

For users to find your Tweets, it is important to optimize you titles efficiently at the same time not ruining the quality of the Tweet. The idea if is to make strategic use of keywords while still drafting sensible Tweets. Just like your bio works as meta descriptions, your actual tweet will also be used as one when your tweets are indexed.

Also, make your Tweets small enough for users to be able to re-tweet the message easily. The problem with long tweets is that they can exceed the 140 character limit which further results in the loss of the original tweet when people re-tweet them. Thus, make your tweets about 125-130 characters long – short and crisp!

Kabir Bedi works as a senior web consultant at LeXolution IT Services, a reputed web design company based in India, that specializes in providing a full range of web design services, website maintenance services and search engine optimization services. He has over 10 years of experience in the web industry.

What is seo

What is your first thought when you listen the word seo that is Search Engine Optimization. Most of the people have different views. Some of them have very little idea. According to them, it is something like putting your website into SE or creating Meta tags of your website. The other says that they have listened this for first time.

To understand this concept, we should first know about Search Engines. When you type a word or phrase into a search box of any search engine and click a button. Within a few seconds, you will see thousands of pages will appear. Then all you have to do is click through those results to find what you want. There is an agent which looks every URL on the web page and collects the information like keywords and phrases on each page of the website in its database. This agent is so called, a crawler, spider, or robot. It is not as easier as you understand. It’s a continuous effort. A mildly change can affect your search engine ranking. So, It is a holistic approach to improving your search engine rankings. As such, it requires attention to your whole site. So I recommend you that after the initial implementation of SEO during the building of website you should do it daily in your routine time in a proper way.

Mainly, SEO is a technique or process by which website is optimized to get top position rank in search engine mainly Google, Yahoo, MSN etc. This process involves some following basic steps:

1 - Searching and Analysis of targeted keywords 2 - Competitor’s Analysis 3 - Pre seo optimization report 4 - Implementation of Meta tags (Title tags, description tags, keywords tags) and heading, alt tags 5 - Site Map creation 6 - Registered in to Google Analytic 7 - Quality based content creation 8 - Submission of your website in to all Search Engines (Google, Yahoo, MSN etc) 9 - Off page seo (link building, directory submission, article submission, press release, social book marking etc.) 10 - Progress Report of your website on weekly basis

In the end, who are new to search engine optimization, can gain the knowledge of basic seo tips, Internet marketing, its steps, methods, on page, off page, free tools and link building at seotipsbyraju.blogspot.com.

Jim Lisi of Increase Visibility- CEO Spotlight

Increase Visibility, a prominent search engine optimization and marketing firm made the Orange County Business Journal’s Top 100 list for the fastest-growing private companies in 2009. This is the second year running that the company has received this distinction.

This award marks what has been a great year of growth for the company, where despite a rough economy that has seen many businesses struggle to stay afloat, Increase Visibility has been able to expand its staff, offerings and clientele.

The record growth of Increase Visibility is due in large part to the vision and determination of the company’s CEO, Jim Lisi (also known as Jame Lisi). Rather than maintain the status quo for search, Lisi has searched for and found some of the top professionals in the industry to direct the company’s technologies and processes—which has led to great results and high client satisfaction.

A Bit of Background

Prior to owning Increase Visibility, Lisi owned a major SEO company, which was later sold. He also partnered with several other prominent SEO firms over the years.

According to Lisi, he founded Increase Visibility in 2003 after realizing the great need for quality search engine optimization firms while the Internet as we know it was still in its infant stages. It has always been his goal for Increase Visibility to have the reputation of being one of the best search engine optimization firms in the industry today.

“Increase Visibility's pure focus is to advance our clients' search engine rankings and online marketing objectives while maintaining outstanding relationships. Some of the key services provided by Increase Visibility include search engine optimization, social media marketing, pay per click management, and reputation management. Every project has a customized solution to ensure the best ROI,” stated Lisi.

“We really do deliver unmatched and customized search engine marketing services to meet the unique needs of different industries, audiences, and marketing goals, no matter how large or difficult the project. Everything is laid out for the customer - it is the goal not only to improve the site, but also to improve the knowledge base of the customer. This is something that James Lisi, as the CEO and founder of this company has insisted on from day one,” added Increase Visibility COO, Fabiano Moura.

According to Moura and other team members, Jim Lisi molded the Increase Visibility team by recruiting the best web professionals in the industry. With more than 20 years of combined SEO experience under their belt, we have repeatedly proven our mettle with timely, technologically advanced and result-oriented performances.

Increase Visibility is backed by an impressive list of clients such as LegalTube.com and Farmer’s Insurance Group, and the organization continues to work with firms that are serious about improving their online presence. Not only do many customer testimonials rave about their knowledge and expertise, but also the timeliness and quick attention to emails and phone calls.

“We go above and beyond to ensure customer satisfaction, which explains why Increase Visibility has a 96% client satisfaction rate. I believe an honest and sincere customer relationship is the root of all successes. My employees have the same set of core values,” concluded Lisi.

The Future of Increase Visibility and James Lisi

Lisi’s goal for Increase Visibility is to continue to be the top search engine marketing firm worldwide. According to him, they are constantly growing and their customer base has crossed all oceans. For Lisi personally, the next five years will see him stepping away from more of the everyday details of the business and into a strategic planning and visionary position.

San Francisco search engine optimization company research on every services they offer and then they will find the best suitable for your websites. Come and experience the high quality SEO services from the high end bay area SEO company

Search Engine Optimization And Why You Gotta Use It for IM-REI

IM-REI Internet Marketing-Real Estate Investing is the wave of the future, catch the wave!! IM-REI Internet Marketing-Real Estate Investing and E-commerce is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more sites are clambering to optimize their rankings in websites and if you lose your guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites.

Search Engine Optimization or SEO is a term widely used today by many e-commerce sites and corporate sites. For the past few years and the next ten years or so (the next Internet Wave!!), search engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need.

Most people that use search engines use only the ten top search results in the first page. Making it to the first page, more so to the top three is a barometer of a sites success in search engine optimization. You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you rake in. It is wise to get your site ranked on the first page of google by going local, in your own offline area.

But, it is essential to grab a hold of that spot or make your ranking even better. As I aforementioned, each day is a new day for all IM-REI Internet Marketing-Real Estate Investing and e-commerce sites to make them selves rank higher using search engine optimization. It is imperative to make your site better and better everyday.

So just what is search engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimization to be number one, or maybe at least make your site income generating.

With search engine optimization you can get the benefit of generating a high traffic volume. Let’s just say you get only a turn out of successful sales with 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you get a good turn out of sales already. If you get only twenty to ten hits a day, you only get one or two if not any at all.

So once again, what is search engine optimization? Search engine optimization is utilizing tools and methods in making your site top ranking in the results of search engines. Getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your site’s existence and subsequently generate more traffic, traffic that could lead to potential income and business.

Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site or add as well to get search engine optimization. These will include getting lots of information about the keyword phrases that are popular in regards to your sites niche or theme.

You may also need to rewrite your sites contents so that you could get the right keyword phrases in your site without making it too commercial but light and informative. There are certain rules and guidelines to be followed with making your site’s content applicable and conducive to search engine optimization.

You will also need to collaborate with many other sites so that you could get link exchanges and page transfers. The more inbound and outbound traffics generated by sites among others are one of the components search engines uses to rank sites.

Try to search the internet for many useful help. Tips, guidelines and methods for search engine optimization are plenty to be found. Read many articles that can help you optimize your site in search engine results. The more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little time and effort in your part but the benefits will be astounding.

If you can part with some money, there are many sites in the internet that can help you in search engine optimization. There are many sites that help in tracking keyword phrases that can help your site. There are also some content writers that have lots of experience in making good keyword laden content for your sites that have good quality.

Act now and see the benefits garner with search engine optimization. All of these will result to better traffic and more business for your site and company.

Hope that helped.

Copyright/Editor’s note: © 2004-2010 Erick Jimenez/NRSWORKSicom, Inc. -------- Editor's Note ---------- Erick Jimenez is the creator of the NRSWORKS-GST LGS System http://www.nrsworks-gst.com/sp1 “The Wave of the Future, Catch the Wave” Owner of National Real Solutions The “We Buy-Save Houses, Ugly Ones Too! Cash or Terms Company” and NRSWORKSicom, Inc. “A Marketing Company.” He can be reached at: info@nrsworks.com 1-888-828-1468 ext. 8001 This article may be reprinted without compensation provided there are no changes whatsoever to the article, the copyright notice and the complete Editor's Note. Any reprinting or duplication without these conditions is copyright infringement.

10 Off-Page Tips for Search Engine Optimization

The problem that so many people today have and you may be one of them, is that they completely fail to comprehend the level of competition that they are up against online. Sure they have a good product or service that has passed the test marketing tests locally, but then they find that they can't give it away online.

But wait a minute! Aren't there millions, if not billions of potential customers and clients on the net? You bet there are but there's also some pretty heavy competition too. This means that unless you have some new patented invention that absolutely no one else has, you just might have hundreds of thousands of people that you have to beat out.

The good news is that most of your competition is patient. For they know that if you just give something enough time it will work. While this may work in a standard community based business, it will get them nowhere online. There are just too many people and the rules aren't set up that way.

This leaves the door wide open for you if you're willing to invest some of your time and resources into search engine optimization. Also if you're willing to roll up your sleeves and do a lot of the work yourself, it need not be expensive at all. The first thing on your agenda though should be to learn as many SEO techniques that you can.

1. Get listed in the major directories with high trust: DMOZ, Yahoo, and others. 2. Submit articles to article directories like ezinearticles for backlinks.

3. Write guest posts for blogs in your niche in exchange for links. Free content in exchange for links.

4. Comment on other blogs for traffic and backlinks. Blog commenting. 5. When you submit new articles to your website, make sure they are submitted to the best social bookmarking sites like Digg, Reddit, and Newsvine.

6. Submit articles to web 2.0 content sites such as Squidoo and Hubpages for easy links to your website. I've done this a lot and have seen significant increases in search engine rankings.

7. Participate in discussion groups and forums related to your niche. Often time’s forums will allow signature links where you can place your website for easy backlinks with every forum post you make.

8. Link baiting is a big topic for SEO because of just how powerful it is in building hundreds of backlinks to your site. This means huge increases in your search engine rankings. An easy way to link bait is by developing a website widget and promoting it via social methods. When websites use your widget you can add a little link to it - if 100 websites use your widget that's 100 links.

9. Avoid any kind of black hat off-page SEO: links farms, spamming, etc... A lot of people use these kinds of techniques to improve their rankings but it only ends up doing serious damage to their website's trust and rankings. 10. Does your website have an RSS feed? Get that submitted to all the big RSS directories that will then syndicate your content and link back to your content.

Chris Tyrrell writes for Studio-40, a web design and search engine optimisation company in the UK. Visit the website to find out more.

SEO Copywriting - Know, how can you do an effective search engine optimization

SEO is taken as an imperative of online business which integrates numerous features, which are important for successful internet marketing. Copywriting or content writing is one of the most visible and interactive integral of Search Engine Optimization service. This internet marketing strategy is all about creation of articles, which are brilliantly stuffed with keywords.

These articles are generated by content writing professionals, who prepare their article in sync with the topic and wisely integrate keywords at different places. Almost every SEO professional employs well versed article for online promotion of sites. These well optimized articles are posted in various article submission directories. It’s very clear that a smartly written article is very important for impactful internet marketing; it involves some nitty-gritty that should be always taken care of while writing an article. Scroll down to get some of the useful tips, which can help you in preparation of useful web content and hitting the desired goal.

• These articles must be written with a passion and it should be relevant to the subject matter. The content must be developed in a way, which can draw attention of user.

• Creative and informative content is the ‘must’, as a good content attracts lots of visitors while a boring content ends up losing customers.

• SEO content should always be written after a comprehensive research. It improves the relevancy and information quotient of the article.

• Short and crispiness is another important ethics for Search Engine Friendly content generation. Commonly, it is noticed that a short and crisp content tempts a reader more than a lengthy and difficult-to-understand article.

• While generating an article, the writer should also be focused on the purpose of it. Nonetheless, every content incorporates a business purpose; it should be always developed in a manner that can meet the motive of its creation.

• A search engine optimized article is always developed to increase the potentiality of a website; hence, it must have an intelligent integration of keywords. Such incorporation of keywords will not only entice your users but also offer a better placement to your website in search engine result pages.

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